WordPress, Web Design, and Why You Are Better off With a Professional Web Designer
Attracting a steady stream of leads to your business is a critical part of remaining competitive and keeping the profits rolling in.
If you’ve been doing your research on the latest marketing techniques, you have probably discovered that the most efficient way of getting people to pick up the phone or visit your business is through digital marketing. To be effective at digital marketing, you will need a website.
Why Every Business Needs A Website
More than 70% of people will research a new business through their smartphones, which means if your business does not have an online presence, you are losing out to your competitors.
A business website is central to your digital marketing efforts; whether you use Google Ads, Facebook Ads, or social media, all your digital marketing should focus on getting customers to your site.
A business site can capture leads and enter them into your sales funnel, where you can begin to nurture a long-term and profitable relationship. While browsing your website, your prospects will also start to get a sense of your business, what it stands for, and the services it can provide.
By the time a website visitor gets around to calling, emailing, or visiting in person, they have moved a few steps closer to becoming a paying customer, and all without you having to do any of the leg work. But which platform is the best for creating a business website, and why is hiring a professional designer the most economical solution?
WordPress is our platform of choice, and there are a lot of reasons we love it. In the rest of this article, we will tell you more about WordPress, including:
- What is WordPress
- How WordPress makes financial sense
- Why WordPress is suitable for all industries
- Why WordPress is the most secure option
- Why you are still better off with a professional web designer
- Skills a web designer brings to your business
What is WordPress?
WordPress started life as a blogging platform in 2005, but since then has blossomed into a fully fleshed out web development environment. Whatever your web design needs, from single landing pages and simple five-page websites to providing the full eCommerce experience, there is nothing WordPress can’t do.
The popular CMS (Content Management System) dominates the web as the most used platform, with an almost 60% adoption rate since 2017. There are two different versions of WordPress: the self-hosted version where you provide the hosting, and the WordPress.com version, which is hosted for you, for free, by WordPress.
Throughout this article, we will be referring to the self-hosted version, as WordPress.com is hampered by too many limitations that make it unsuitable for business use.
How WordPress Makes Financial Sense
The WordPress self-hosted platform itself is free, which already gives it a massive advantage over other web page design platforms, which can charge anywhere between $20 to hundreds per month, depending on your needs.
Most other web design platforms charge extra for features many organizations would find essential, such as SEO tools and analytics. Many of the same tools others charge for can be installed in WordPress for no additional cost.
Once you have a WordPress powered site up and running, you don’t have to worry about any monthly fees other than what you are already paying your hosting provider.
WordPress Works for All Industries
It’s come a long way since it’s early blogging days, and WordPress now has the power and capability to create a workable solution for any company in any industry.
Photographers, architects, video bloggers, eCommerce stores, plumbers, bakers, and candlestick makers are all using WordPress to develop their business, attract customers, and keep them in the loop with regularly updated information. It’s infinitely customizable and easy to keep updated with new information. With the right website designer and developer, WordPress can become whatever you need it to be.
WordPress is Secure
Being the most popular web design platform means that WordPress wards off more than its fair share of hacking attempts. You will often hear that this is a good reason not to use it, but we strongly disagree. The people behind WordPress are diligent in keeping the software up to date, and any new security holes are plugged up promptly.
There is also a massive community of enthusiastic WordPress users around the world who are quick to let the developers of WordPress know that something isn’t right, and they soon follow with an update.
Why You Still Need a Professional Designer
The creators of WordPress designed it to be easy to learn and use, but there are still good reasons why you need a professional web designer to handle your website.
Even though WordPress is relatively easy to use compared to other platforms, you will need to devote some time to master it. Plus, not everyone has the design skills to make a beautiful website that is also functional, nor the time to do it.
Business owners already have a lot on their plate, and while a website is a necessary asset, more work gets done when everyone is playing to their strengths. A businessperson’s time is better spent using their skills and experience to run their business, rather than struggle with web technology they may not fully understand.
Mistakes in the web design industry at best may mean your site stagnates. However, they can also be costly if you don’t fully understand your obligations to your visitors, such as privacy, data protection, and each of the search engine’s complicated terms of service. Break the rules, even unknowingly, and your business could suffer. It may even receive significant fines for breaching your country’s regulations regarding the operation of a digital presence.
Skills a Web Designer Brings to Your Business
A lot of things are happening behind the scenes in a website design. Technology like SEO and analytics are essential to making your site perform better.
Understanding the processes behind getting your website found in the search engines is a highly developed skill, and without it, your website will be dead in the water. If nobody knows it’s there, then the site is not able to properly do its job.
A website is an investment, and all investments need to have their performance tracked so you can get an accurate ROI. Analyzing visitor numbers, where they are arriving from, and understanding their behavior once they are on your site, are all essential tasks for improving your website’s performance.
It’s a lot to take in, and if you take it on yourself, it will be slow going because you will always be needed elsewhere in your company. A professional web designer already has the essential skills, experience, and know-how to achieve rapid results for your website.
If you would like to know more about how a WordPress web design and a professional designer are the best combinations for your business website, then get in touch today. Let’s get started working on building you a bigger business through effective digital marketing.