Landing Page is a single page website that has much importance in online marketing and appears when someone click on the results of search engines, marketing promotions, emails or online advertisements.
It is also known as: lead capture page, destination page, static page.
Lead capture page typically shows directed sales copy, which is an extension of the search result, advertisement and any link.
The main purpose of landing page is to generate leads. So the actions of the visitors or users on a static determines the conversion rate of an advertiser. Most of the times, landing pages are linked to social media platforms, search engine and email marketing campaigns to improve the efficiency of the advertisements. The main aim of a static page is the conversion of website’s audience into potential customers or leads. If lead generation is the main goal, then static page will have relevant information for visitors to contact company such as contact form or phone number. However, if the goal is to improve sales, then a static page will have a link for the product shopping or checkout form. The activity from the linked URL helps marketers to determine the success of any advertisement by analyzing click-through rate and conversion rate.
Destination page should include:
- Head Line
- Brief Description
- Image or short video
- Lead capture form
- Call to action button
- Generate leads and conversions
- Good first impressions
- Promote new products and services
- Target Messaging
- Improve Paid Search Campaigns
- Grow Your Email List
- Increase Search Traffic
- Build Credibility