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Attracting a steady stream of leads to your business is a critical part of remaining competitive and keeping the profits rolling in. If you've been doing your research on the latest marketing techniques, you have probably discovered that the most efficient way of getting people to pick up the phone or visit your business is through digital marketing. To be effective at digital marketing, you will need a website.

Search engine optimization (SEO) is the art and science of getting pages to rank higher in search engines such as Google. Because search is one of the main ways in which people discover content online, ranking higher in search engines can lead to an increase in traffic to a website.

The purpose of responsive design is to have one site, but with different elements that respond differently when viewed on devices of different sizes. Let’s take a traditional “fixed” website. When viewed on a desktop computer, for instance, the website might show three columns. But when you view that same layout on a smaller tablet, it might force you to scroll horizontally, something users don’t like. Or elements might be hidden from view or look distorted.

A logo represents the identity of your company. It creates good impression on your customers about your business. Company’s values are best represented by the best logo. Your company logo enhances professional appearance when used on company letterhead, vehicles, etc. To put it simple, a company logo boosts brand loyalty.

E-Commerce, or electronic business (e-business) involves the online trading such as selling and buying of services and products over an online electronic platform like internet. Besides, it also deals with the online data and funds transfer between two or more parties.

Landing Page is a single page website that has much importance in online marketing and appears when someone click on the results of search engines, marketing promotions, emails or online advertisements. It is also known as: lead capture page, destination page, static page.

An interactive website helps visitors to actively engaged with the site. Typically, it is an internet page that creates rich and interactive experience for the audience using different kinds of software.